Reverend
Since 1997
Reverend Guitars was founded in 1997 by Joe Naylor in Michigan. The brand's tagline—'Born in Detroit, Perfected in Toledo, Played Around the World'—captures its Midwest roots and global appeal. Reverend guitars feature Korina (White Limba) bodies as standard, Railhammer pickups invented by Naylor, Bass Contour knobs for tonal shaping, and Pin-Lock tuners for stability. These innovative features deliver exceptional value at accessible price points. Reverend has built a loyal following among players who want distinctive design and professional-grade components without boutique pricing.
29
Years in Business
75K+
Guitars Sold
$8M+
Annual Revenue
Complete Reverend Guitar Guide
Comprehensive buying guide, price analysis, model comparisons, and expert insights to help you understand everything about Reverend guitars.
Reverend Price Overview
Reverend covers a wide range of instruments from entry-level to professional models. Typical used prices vary by condition, series and year. Higher-end USA models and limited editions retain value better than mass-market lines, while rare or vintage pieces often command significant premiums.
When evaluating value, consider originality (pickups, hardware), structural condition (neck, frets, finish) and documentation (serials, receipts, setup reports). Price dispersion across platforms is common; local stores offer service and inspection, whereas online marketplaces provide broader selection and price transparency.
For detailed buying advice, model comparisons and condition-based pricing, read the full guide linked above.
Market Overview
Average Price
$650
+6% vs last year
eBay Listings
380
Active listings
Sold This Month
95
+7% vs last month
Price Range
$400-$1,500
Current market range
Data sourced from eBay, Reverb, and Guitar Center used listings
Reverend Timeline
Joe Naylor Founded Reverend
Joe Naylor founded Reverend Guitars in Michigan with a vision for innovative, value-driven electric guitars.
Railhammer Pickup Invention
Naylor invented Railhammer pickups—unique design combining rail and blade elements for clarity and punch.
Bass Contour & Korina
Introduced Bass Contour knob for onboard EQ shaping; Korina (White Limba) became standard body wood.
Pin-Lock Tuners
Developed Pin-Lock tuning system for improved stability and faster string changes.
Sensei & Charger Launch
Launched Sensei RA and Charger RA models at $1,199—flagship designs with full Reverend feature set.
Double Agent & Jetstream
Double Agent and Jetstream models at ~$999 expanded the lineup with versatile, affordable options.
Toledo Production
Consolidated production in Toledo, Ohio—'Perfected in Toledo' became reality.
Growing Cult Following
Reverend's 6% annual used price growth reflects rising recognition for innovative design at fair prices.
Complete Reverend Product Lineup
Reverend: Born in Detroit, Perfected in Toledo—Railhammer pickups, Bass Contour, Korina bodies, played around the world
Flagship Models
Premium Reverend guitars with full feature set
Versatile workhorse at $1,199
Classic design at $1,199
Value Models
Full Reverend features at accessible prices
Dual-humbucker at ~$999
HSS configuration at ~$999
Signature Features
Reverend innovations across the lineup
Naylor-invented rail/blade design
Onboard EQ shaping knob
Stable tuning, fast string changes
White Limba as standard
"Reverend: Born in Detroit, Perfected in Toledo—Railhammer pickups, Bass Contour, Korina bodies, played around the world"
Model-Specific Buying Guide
Each model has unique characteristics that affect both tone and value. Here's what to look for when buying specific models.
Reverend Flagship Guide
Sensei & Charger at $1,199
The Sensei RA and Charger RA represent Reverend's best—Korina body, Railhammer pickups, Bass Contour, Pin-Lock tuners. Professional features at mid-tier pricing.
Bass Contour Advantage
The Bass Contour knob lets you dial in low-end without an amp. Essential for players who need versatility across different venues and backlines.
Railhammer Clarity
Railhammer pickups deliver articulate highs and tight lows—ideal for clean tones and high-gain clarity. Not your typical humbucker response.
Reverend Value Guide
Double Agent & Jetstream at ~$999
At under $1,000, these models include the same Korina, Railhammer, and Bass Contour features. Exceptional value for players on a budget.
Korina Standard
Unlike many brands that reserve premium woods for high-end models, Reverend uses Korina (White Limba) across the lineup. Lighter weight, snappy response.
Pin-Lock Tuners
Faster string changes and stable tuning—included on all Reverend guitars. No need to upgrade.
Used Reverend Buying Guide
Strong Used Value
Used Reverend guitars average $650 with 6% annual appreciation. At 55-75% of new, you get full Reverend features at entry-level pricing.
Check Electronics
Bass Contour and Railhammer pickups are reliable—verify pots turn smoothly and pickups have no hum. Korina bodies are durable; check for dings.
Rising Recognition
Reverend's used market is heating up. Early adopters benefit from a brand still undervalued relative to its innovative feature set.